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- NEW ITEMS
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The New Prime Racing Shorts
Essential Collections
Our Style is our Attitude - Our Attitude is Our Style

Consistency is Key

Empower Running

Run Down Racism
Limited
The LIMITED collection features bold, off-the-wall designs available in limited quantities for a short time only.
Racing vs. Athleisure vs. Cotton
Our "Racing" shirts are performance-focused, lightweight, and breathable, designed for running only.
Our "Athleisure" and "Cotton" shirts prioritize comfort and style for everyday wear, but are also great for running. Give them a try!


Highlights
News & Stories
90s Hardcore Playlist
A carefully curated playlist of relevant hardcore bands from the 90s.
The New Breed
A hand-picked selection of the latest hardcore bands that are killing it out there.
A New Chapter – Shift to Preorder Drops
We're transitioning to a pre-order model for all future drops