Bold Friday '24
Bold Friday is here. This year's mission statement is Empower Running. For a Reason.
Running Misfits
Shop The Store
- SALE
- NEW ITEMS
- BESTSELLER
Essential Collections
Our Style is our Attitude - Our Attitude is Our Style
A Western States 100 Story
Runhundred
Chris Z's debut book about his life-changing experiences at the Western States Endurance Run.
Deutsche Version
Hundert-Meilen-Herz
Completely revised German version of "Runhundred".
Consistency is Key
Relentless Rituals
Empower Running
The Unseen Rise In Power
Run Down Racism
Against racism. Now. Forever.
Limited
The LIMITED collection features bold, off-the-wall designs available in limited quantities for a short time only.
Racing vs. Athleisure vs. Cotton
Our "Racing" shirts are performance-focused, lightweight, and breathable, designed for running only.
Our "Athleisure" and "Cotton" shirts prioritize comfort and style for everyday wear, but are also great for running. Give them a try!
Highlights
Our Bond is Strong
Willpower Athletes
This is not a sports club or a racing team. Neither is it a means of corporate marketing. The Willpower Athletes are a close circle of friends. A fellowship of kindred spirits with an unwavering passion for the art of running, and emracing the essence of individuality.
The Crew is me The Crew is you
The Willpower Circle
The Willpower Circle is a gathering place for runners with attitude, who don’t fit in. Although running is a mass-appeal sports, we have our own ideas on how, when, where, why and with whom we want to run. We dress how we feel like and we speak our own tongue. In this place we are kindred souls, united to cherish this sport that gives us so much in return. For we are runners.
News & Stories
It's Our Birthday Today!
Thank you for running with us. We know who we are and we are many. Watch us burn.
