Distance is a way inward
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PRIME
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Trust Shirt
Surprise shirt · Reduced price
Core Collections
Our Attitude is Our Style
Trail & Ultrarunning
Your Heart Beats Out Here
Regular price
€69.90
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Our brand new Triblend Prime Shirt is a super soft, super lightweight everyday shirt made from a smooth blend of polyester, Airlume cotton and rayon. Built with a classic unisex fit, it moves easily from daily wear to easy runs, warm-ups, cool-downs and everything around the run.
Size hint: Compared to our regular cotton tees, smaller sizes run slightly slimmer and longer, while larger sizes offer a more relaxed fit.
Our new Triblend Shirt from the Prime Collection.
50% polyester, 25% Airlume cotton, 25% rayon
Our Bond is Strong
Willpower Athletes
The Willpower Athletes are not a team or a marketing tool. They’re a small circle of friends who share a stubborn love for running and an unapologetic sense of individuality.
The Crew is me The Crew is you
The Willpower Circle
The Willpower Circle is a home for runners with attitude who don’t quite fit in.
We have our own ideas about how, when and why we run – and we speak our own language.
New Collections
News & Stories
Shipping update for non-EU orders
From April 1, 2026, we have to end free shipping for non-DE and non-EU orders.