2022 taught us a lot. Both on a personal level and as a small business, although these two worlds are inseparably tied together. While we further discovered why we actually run, we also found out much more why Willpower exists. It’s both an escape route from the predetermined mainstream of the outside world.

It’s also about filling a void. A void that existed before us and will still be there, once we’re all gone. Individuality and true desire has many facets and it will always seep through shallow dogma and artificial norms. Running is a proof of that. Willpower is a proof of that. And you are a proof of that. In this we we are forever bonded together, the Misfits of Running.