Bold Friday 2021
November 26th marks the date of Bold Friday, our biggest annual sale, but also our largest product drop of the year. Get listed and find a preview at www.bold-friday.com.
NEWS & STORIES
Sticker Package
8-10 amazing Willpower stickers for just 1€
The Willpower Athletes
This is not a sports club or a racing team. The Willpower Athletes are a circle of like-minded friends with a common attitude towards running.
Socks
Finally A True Runner With Attitude From Head To Toe.
One Year Of Poison Free Running
Underlying this mantra is a conscious and reflective lifestyle, that destroys less than it builds good inside yourself and the world around you. What unites us is the idea that...
Different Sport Same Attitude
"Ride Till Death" means to go the distance. To stay healthy and sane in a deteriorating world. To escape, but at the same time to fight back, while maintaining inner...
Website Relaunch - Find a bug and get 5€
We offer a 5€ shopping voucher for everyone who finds and reports a bug on the website. This will help us tremendously and we want to show our appreciation for your...
It's our Birthday
Willpower is not about running clothing, but about an idea and a community. The idea is, that running should be independent, free and individual. And the community is you, the runners...
Life & Death - The Doom Loop
Eventually we will all come full circle. Yet we are just beginning.