We know it's been a while since we created new stuff, but we love doing things with love and care instead of rushing into them. With that being said, we are happy to say that our Summer Product Drop is finally out now.

There is a good number of new RUN PROUD, FORCE MAJEURE, RUN TILL DEATH, NO HEART NO GLORY, RUNNING GIVETH AND RUNNING TAKETH AWAY and CLASSICS products.

We are very much dedicated to adding deepness and value to what we create and meaning to everything we do. We hope our words and visuals will continue to exist for a lifetime. We do not give in to the pressure of marketing „something new“ just for the sake of being „something new“ (which, in most cases, isn’t something new anyway). If we miss sales or growth because of this attitude, so be it. As long as we (and by that we mean both, you and us) still feel these words written, we proudly represent them in new guise.

Also in order to serve a mass market, big sports companies have to produce goods in insanely large quantities. To persuade potential customers to buy something, every product has to be available at any time and any store. You can only meet this demand by massively overproducing what you want to offer. In the end it’s cheaper to put overproduced goods in the trash than to let that potential sale go.

Willpower does not take part in this. We rather run out on certain items or sizes than to mindlessly overproduce goods. We are thankful for your patience and understanding. In the end it is you, who decides where the sports industry is heading.

Thanks for being with us. It means a lot.