This collection is not to tell anyone how to pursue their running or life, for that matter. It does not promote a "all or nothing" approach. You don't have to be Straight Edge or Vegan to proudly wear these shirts. At the same time it was clearly created to visualize a healthy, mindful and cruelty free lifestyle among runners. We might not all draw the same conclusions from our experiences, good or bad, but the mantra of this collection, "Eat Well - Run Clean - Stay Clear", affects every runner. It is the DNA of Willpower to take a stand and speak out loud. And that’s exactly what we do, when we push forward a Poison Free lifestyle and running.