No matter if it was punk, hardcore, grunge or metal, the 90s were full of artistic life and meaningful substance. This subcultural counter-project manifested in the music, the lyrics and also the fashion of the decade. Clothes were large (x-large to be more precise), colors were bold and powerful, as were the designs of the bands and political statements we displayed on our shirts.

Parts of this style are inseparably interwoven with the DNA of Willpower. We still believe, that a simple but strong message on a shirt with a comfortable fit is the only thing you need to represent your attitude wherever you roam, including the field of sports.