It's International Women's Day today.
Women’s equality has suffered some serious backlashes in recent months. Patriarchy has reared its ugly head and many of the gains of the feminist movement have been rolled back or reversed altogether.
For female athletes, running has always been more than just movement. It’s power. It’s space. It’s a fight for equality pushing past closed doors, outdated beliefs, and the constant doubt that society tries to place on them.
At Willpower, we are not just spectators. We stand beside every female runner. We see you. We support you. And urge to make you visible.
From the ashes of legendary women's cycling brand Veloine (RIP) comes a design that couldn't be simpler or more powerful. "Fearless. Female. Cyclist." becomes "Fearless. Female. Runner." Different sport, same message.
"Fearless. Female. Runner." is for you.
Every product in this collection is crafted exclusively for female bodies. We’ve also broadened our range of female sizes to ensure that every runner finds gear that moves with them, not against them.
Female runners, we call on you! Run fiercely and with joy. Wherever you want, however you want. Never doubt. Run fearlessly.