90s COLLECTION
The Willpower 90s Collection is to celebrate both, the most important decade of our lives and our love for running.
This is a Preorder Drop
How it works?
Secure your item now - ship later. We only make what's ordered.
Limited Availability
No restocking after preorder closes. Yes, we mean it.
Shipping
Orders ship as soon as production is complete (3-4 weeks)
No Risk
Cancel at any time. Returns & exchanges available.
Two Worlds, One Spirit
The 1990s were full of artistic life and meaningful substance. This subcultural counter-project manifested in the music, the lyrics and also the fashion of the decade. Clothes were large, colors were bold and powerful, as were the designs of the bands and statements displayed on shirts. Parts of this style are inseparably interwoven with the DNA of Willpower. We still believe, that a simple but strong message on a shirt with a relaxed fit is the only thing you need to represent your attitude wherever you roam, including the field of sports.
Hardcore spirit meets running grace
Hardcore spirit meets running grace. Channeling the raw power of the '90s straight edge and hardcore scene, this collection fuses its bold style and clear values with running aesthetics and self-fulfillment. "Burning Fight" pays tribute to the most formative decade for underground music and counterculture. This drop honor a time when music wasn't just listened to — it was lived. When a vibrant community formed around shared ideals and DIY ethics. The hardcore scene of the time rejected mainstream conformity and so does Willpower. Stage dives to finish lines. The mosh pit and the marathon. Two worlds, one spirit.
The New Breed
A hand-picked selection of the latest hardcore bands that are killing it out there.
90s Hardcore Playlist
A carefully curated playlist of relevant hardcore bands from the 90s.
About Us
Willpower Running fuses bold aesthetics with a powerful narrative. It’s about making a statement. The unstoppable spirit of the misfits of running.
Why Preorders?
- Environmental impact: The death of overproduction. Producing only what's needed reduces waste and our carbon footprint
- Economic sustainability: This model helps us build a more stable foundation for Willpower during increasingly challenging times for independent brands
- Community focus: It ensures we're creating products that you, the Willpower Circle, genuinely want
- Next-level exclusivity: Each Preorder Drop becomes truly limited and unique
- Quality over quantity: Fewer drops, but each one will be even more exceptional than what you've come to expect from us
Core Collections
Our most iconic collections will from now on be our Core Collections and they will remain NOOS (never out of stock). These items will always be available for immediate shipping.
We'll keep things interesting by rotating which specific items from these Core Collections are immediately available, so you'll regularly be surprised with different pieces from these legendary lines.