We're transitioning to a pre-order model for all future drops. A move that will help us produce more sustainably while continuing to bring you the running apparel that represents clear values and strong attitudes.
Introducing Our Preorder System
In the coming weeks, we'll be transitioning all future Willpower Drops to a preorder model. Here's how it will work:
- Each new drop will be available to pre-order for exactly one week
- After the preorder period closes, production begins based on the orders received
- Manufacturing takes approximately 3-4 weeks, though we often manage to deliver significantly sooner
- Once complete, your order ships directly to you
This way, we produce exactly what you want, with just a small buffer for potential exchanges.
Don't Worry, Your Favorites Will Always Be Available
Good news for fans of our most iconic collections!
- Classics
- Run Till Death
- Run Down Racism
- Force Majeure
- Beyond / Beyond The Heat
will from now on be our Core Collections and they will remain NOOS (never out of stock). These items will always be available for immediate shipping, 1-2 days within Germany and 5-7 days for the rest of Europe and worldwide.
We'll keep things interesting by rotating which specific items from these Core Collections are immediately available, so you'll regularly be surprised with different pieces from these legendary lines ready to ship right away.
Why We're Making This Change
This shift to preorders wasn't a decision we made lightly, but we believe it's the right step forward for several reasons:
- Environmental impact: The death of overproduction. Producing only what's needed reduces waste and our carbon footprint
- Economic sustainability: This model helps us build a more stable foundation for Willpower during increasingly challenging times for independent brands
- Community focus: It ensures we're creating products that you, the Willpower Circle, genuinely want
- Next-level exclusivity: Each Preorder Drop becomes truly limited and unique
- Quality over quantity: Fewer drops, but each one will be even more exceptional than what you've come to expect from us
We understand that waiting 3-4 weeks requires patience, and we truly appreciate your willingness to wait. Your patience isn't just supporting Willpower. It's also your personal contribution to more sustainable consumption. Together, we're demonstrating that good things are worth waiting for.
And don't worry: returns and exchanges will absolutely still be possible with pre-order items. We're changing our production model, not our commitment to keeping you happy with your Willpower stuff.
What's Next?
In about two weeks, we'll be launching our first Preorder Drop — an insanely beautiful Collection we've been developing for months. Without giving too much away, we're super excited and confident that it will strongly resonate with the Willpower Circle.
Your Feedback Matters
As always, we want to hear from you. Your thoughts on this new preorder system are invaluable to us. Without the Willpower Circle, there would be no Willpower and honestly, this project wouldn't be nearly as fulfilling for us.
Thank you for your continued support, eternal love, and for being part of our wild ride.
Run with purpose,
The Willpower Team