Today is one of those special and rare occasions. We are introducing a new Willpower Athlete: Welcome, Benni Fuchs!

Benni has crossed our path again and again over the last few years. That's not surprising considering the fact that he takes part in so many races. His relaxed nature, bad humor, but above all his unbreakable passion for running, have always been a great match with the rest of us, so we invited him to Willpower Athlete meetups a few times to get to know him even better. We encountered a super lovely family man with many interests and skills that go far beyond running. We shared the start line with him, the curry and lots of cake. We ran together, crashed together and laughed about it together.

Benni didn't become one of us. He already was.

We are aware that the Willpower athletes are a book with seven seals for many. If there was a defined set of rules describing how to become a Willpower Athlete, we would show it to the world. But there is no such thing. Willpower Athletes find themselves by intuition and by feel. What belongs together grows together. So in the end, it's not a decision but a realization.

This is exactly why we are happy to welcome Benni to our team.