Bold Friday is here.

This year's mission statement is Empower Running. For a Reason.  

We’ve dedicated our biggest event of the year to Empower Running, a collection and a cause that stands for more than running gear. It’s a movement for inclusion, individuality, and breaking barriers in the world of running.  

Not everyone starts from the same place. Some face uphill battles—whether it’s physical challenges, societal pressures, or simply the weight of being overlooked.

Empower Running is our way of saying: running belongs to everyone. This is about uplifting the unseen, the underestimated, and the ones who run for something bigger than themselves.  

But let’s talk Bold Friday:  20% Off Everything with code 'BOLD24'. Yes, everything—including the newest arrivals, sale items, and classics. Over 30 fresh products, 50+ items on sale, further dropping exclusively for Bold Friday. 3 heavily discounted Power Picks designed to turn heads and empty carts fast.

This sale is your chance to pick up Willpower pieces you’ve been eyeing, restock your favorites, or discover the newest additions to our lineup.

But move fast—quantities are limited, and when they’re gone, they’re gone.

Bold Friday is live now and runs until Sunday at 11:59 PM.

Stay bold
Team Willpower