Nine years of Willpower. To commemorate this special occasion, we are releasing a very special micro-drop with a theme particularly close to our hearts: RUN LIKE A PUNK!
We borrowed this slogan from our founder, Chris. In his articles and books, he often writes that there are two hearts of a runner beating in his chest: the Levelhead and the Punk. Sometimes one comes to the fore, sometimes the other. They couldn't be more different, but both are part of his runner identity.
Running like a Punk means rejecting societal norms, resisting outside expectations, and forging your own path. It is adopting a do-it-yourself spirit where all you need is your legs and determination to hit the streets or the trails. Running like a Punk is also about raw, unfiltered energy that values feeling over perfection. It is a reclaiming of freedom and independence, where every step is completely unique and your own. Ultimately, running like a Punk is an act of rebellion in the form of running.
Thank you for running with us. We know who we are and we are many. Watch us burn.
Yours faithfully,
Team Willpower