In absolute record time, we managed to completely redesign our onlinestore. All website improvements were based on a user survey, we did a couple of weeks ago, so it was basically teamwork.

So here's what's new:


• Filter - You can from now on filter our producs by color, type, collection, cut, 'greenness' and categories
• Size Charts - We now have more precise size charts about our products. You find them in the dropdown menue on the bottom of the product descriptions
• Icons - On the bottom of every product description you will also find icons that give you a quick overview about the product characteristics

• Green Willpower - We made our sustainability and responsibility subsite more transparent and added some additional infos and icon explainations (see above)
• User Accounts - Don’t worry, these are optional. You can still shop Willpower stuff without opening an account. However this feature comes in handy, if you want to see your shopping history and have quick access to tracking and order information

• News & Stories - We added a blog with news and background info to the website, because not everyone is on facebook and instagram or subscribed to our newsletter (although we highly recommend it....)
• Clean Up - We threw away a lot of clutter to make the website faster and much more lucid and usable. More focus on the important stuff
• New Products - We added a very cool grey version of the "Run Proud" Athleisure Shirt as well as a whole battery of backpacks to our product range
• Sale Update - Finally we updated our sale collection and to top this off, we grant you an additional 15% discount on all sale items with the code 'FORTHELOVE'

There's surely more things new, such as those shiny new icons and some text updates, but we suggest you find that out yourself. 

Have fun with the New Willpower Website!