About last weekend...
Thank you so much for your great interest in our new Product Drop and Bold Friday Party! We were truly overwhelmed by the amount of orders and all the lovely...
NEWS & STORIES
Bold Friday & Responsibility
Wir stellen nachhaltige und umweltfreundliche Klamotten her und ihr kauft bewusst ein.
Poison Free Running
This profound collection is much more identified by its meaning than by its designs. „Poison Free Running“ is a wide field and it’s meant to be this way. Expect all...
End Racism Now!
Willpower bezieht klar Stellung gegen Intoleranz, Ausgrenzung und Hass. Rassismus darf weder in der Lauf-Community noch in unserer Gesellschaft einen Raum bekommen. Wir sind alle betroffen, wenn in unserem Land,...
Happy Birthday To Us
Today we celebrate our 5th anniversary. As a gift we’re treating ourselves with a brand new logo design, that could not be more to the point: Willpower. This absolutely iconic...
Website Relaunch
With your help we redesigend our onlinestore. Here's what's new.
Street Justice 20
You might not be the fastest. You might not win. But your intentions are sincere and your spirit is untainted. This is Street Justice.
A new Willpower Athlete
We are very happy to have him. Welcome, Michi!
Everything new
Our words and visuals are made to last. These runners’ manifestos run deep and mean a lot to us and to you.